L’entrepreneuriat comme réalisation de l’imaginaire : l’exemple de la science-fiction institutionnelle
Entrepreneurs have new creativity techniques to carry out their activities. Institutional science fiction (ISF) proposes to use science fiction to prototype and create performative strategic discourses. Thus, this article reflects on the imaginary dimension of management and entrepreneurship. To int...
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| Format: | Article ou chapitre numérique |
| Jezik: | Français |
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2025
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| Online dostop: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |
| Izvleček: | Entrepreneurs have new creativity techniques to carry out their activities. Institutional science fiction (ISF) proposes to use science fiction to prototype and create performative strategic discourses. Thus, this article reflects on the imaginary dimension of management and entrepreneurship. To introduce this approach, an analysis of an anthology of ISF produced by Microsoft in 2015 is proposed, as well as a reflection on the notion of hyperreal entrepreneur, who like Elon Musk and Mark Zuckerberg, create science fiction. ISF produces a form of conservative utopianism, an oxymoron designating optimistic fictions justifying the existence of the companies that create and finance them. If utopia is generally subversive, opposed to the dominant power, it can in the cases studied be put at the service of a techno-optimism source of innovation. Similarly, hyperreal entrepreneurs could find themselves in the future in other sectors, realizing the many social and ecological utopias of science fiction. |
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