Entrepreneurial Orientation and Performance in Franchise Networks: The Mediating Role of Innovation
This paper investigates the mediating role of innovation in the relationship between franchisors’ entrepreneurial orientation and performance within franchise networks. Franchising is an entrepreneurial partnership between franchisors who have responsibility for developing the system, and franchisee...
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| Main Authors: | , , , |
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| Format: | Article ou chapitre numérique |
| Language: | Français |
| Published: |
2020
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| Subjects: | |
| Online Access: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |