International Expansion of Family Firms in the Arab World
Stemming from the ongoing and growing debate about the individualities of family firms and their internationalization behavior, this article aims to explore how family-owned firms can also achieve a high performance in markets at a greater distance, like the Arab World, which is still one of the fas...
Sábháilte in:
| Príomhchruthaitheoirí: | , , |
|---|---|
| Formáid: | Article ou chapitre numérique |
| Teanga: | Français |
| Foilsithe / Cruthaithe: |
2021
|
| Ábhair: | |
| Rochtain ar líne: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |
| Achoimre: | Stemming from the ongoing and growing debate about the individualities of family firms and their internationalization behavior, this article aims to explore how family-owned firms can also achieve a high performance in markets at a greater distance, like the Arab World, which is still one of the fastest-growing economies globally. Using data on 128 German family firms, we found that the best strategy to achieve higher levels of international sales (as a proportion of total sales) in these markets is to enter multiple countries and opt for a single market entry mode, especially among family firms with only a few years of experience in the region. However, some family firms may decide to initiate business in a single Arab country, which leads to higher performance when family firms have more experience of the Arab World. |
|---|