« The Discovery Driven Planning concept is now a standard for the academic entrepreneurship curriculum »
The Discovery-Driven Planning is a management tool for innovative projects and selection. Ian MacMillan and Rita Gunther McGrath are the authors of this methodology, published in 1995 in the Harvard Business Review. Since that, they worked on the opportunities and application in different cases, fo...
Gorde:
| Egile Nagusiak: | , |
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| Formatua: | Article ou chapitre numérique |
| Hizkuntza: | Français |
| Argitaratua: |
2015
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| Sarrera elektronikoa: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |