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Communication is an important aspect of marketing. Martine Vila-Raimondi reviewed several key points concerning the links between marketing and communication, and underscores the challenges of flexibility and reactivity and in the long term, how to structure an efficient communications policy. She a...
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| Auteurs principaux: | , , |
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| Format: | Article ou chapitre numérique |
| Langue: | Français |
| Publié: |
2008
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| Accès en ligne: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |
| Résumé: | Communication is an important aspect of marketing. Martine Vila-Raimondi reviewed several key points concerning the links between marketing and communication, and underscores the challenges of flexibility and reactivity and in the long term, how to structure an efficient communications policy. She also sheds light on the types of messages that information services might want to p. Two more technical articles complete this fourth section. |
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