Méthodes, techniques et outils
Communication is an important aspect of marketing. Martine Vila-Raimondi reviewed several key points concerning the links between marketing and communication, and underscores the challenges of flexibility and reactivity and in the long term, how to structure an efficient communications policy. She a...
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| Main Authors: | , , , , , , , |
|---|---|
| Format: | Article ou chapitre numérique |
| Language: | Français |
| Published: |
2008
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| Online Access: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |