Politique documentaire et établissement scolaire. Véronique Augé, Nicole Cardona, Clotilde Chauvin, Stéphane Coupé, Évelyne Montel-Roux et France Vernotte Prévost , Paris : ADBS Éditions : FADBEN, 2007. – 220 p. – (Sciences et techniques de l’information, ISSN 1762-8288). – ISBN 978-2-84365-096-3 : 25 €
Communication is an important aspect of marketing. Martine Vila-Raimondi reviewed several key points concerning the links between marketing and communication, and underscores the challenges of flexibility and reactivity and in the long term, how to structure an efficient communications policy. She a...
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| Format: | Article ou chapitre numérique |
| Idioma: | Français |
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2008
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| Accés en línia: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |
| Sumari: | Communication is an important aspect of marketing. Martine Vila-Raimondi reviewed several key points concerning the links between marketing and communication, and underscores the challenges of flexibility and reactivity and in the long term, how to structure an efficient communications policy. She also sheds light on the types of messages that information services might want to p. Two more technical articles complete this fourth section. |
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