L'adéquation entre offre et besoins
A supply strategy corresponds to choices taken for end-user services. Usually these are developed by targeting publics and require a lot of formalizing because of the interdependency of numerous levels of reflection. They are presented here not as stages to be followed but more as decisions to be ta...
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| Hlavní autoři: | , , , , |
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| Médium: | Article ou chapitre numérique |
| Jazyk: | Français |
| Vydáno: |
2008
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| On-line přístup: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |
| Shrnutí: | A supply strategy corresponds to choices taken for end-user services. Usually these are developed by targeting publics and require a lot of formalizing because of the interdependency of numerous levels of reflection. They are presented here not as stages to be followed but more as decisions to be taken collectively. Additional contributions follow, including one on the Scandinavian concept of "relational marketing". |
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