Identification et rôle de l’acculturation émotionnelle sur les comportements de diffusion de la culture de marque : le cas WeightWatchers
• Research objectives and questionsIn light of the circular economy’s significance and the scant attention post-use aspects receive in marketing literature, this research aims to better understand donation and resale behaviors. It focuses on analyzing the sources of value perceived by consumers when...
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| Natura: | Article ou chapitre numérique |
| Lingua: | Français |
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2025
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| Accesso online: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |