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• Research objectives and questionsIn light of the circular economy’s significance and the scant attention post-use aspects receive in marketing literature, this research aims to better understand donation and resale behaviors. It focuses on analyzing the sources of value perceived by consumers when...
Guardado en:
| Autores principales: | , , |
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| Formato: | Article ou chapitre numérique |
| Lenguaje: | Français |
| Publicado: |
2024
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| Acceso en línea: | Accès Université d'Orléans et IFPM |