Charity Business marketing 3.0, version Toms Shoes
This paper deals with the link between free admission and value and answers the following question: which value do audiences ascribe to visiting a museum or a monument in the context of free admission? The analyses show first and foremost the role that audiences give to free admis sion in the buildi...
Gardado en:
| Auteurs principaux: | , |
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| Formato: | Article ou chapitre numérique |
| Idioma: | Français |
| Publicado: |
2009
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| Acceso en liña: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |
| Résumé: | This paper deals with the link between free admission and value and answers the following question: which value do audiences ascribe to visiting a museum or a monument in the context of free admission? The analyses show first and foremost the role that audiences give to free admis sion in the building and achieving of a visiting project. Next they study the value that audiences associate with these cultural sites and with visiting them, and the effect of free admission representations on the value attributed by audiences on the one hand to museums and monuments, on the other hand to their visiting experience. The paper concludes with managerial recommendations for museum and monument decision-makers so as to help them build the experience to be lived out by individuals during their free visit and thus to develop museum and monument attendance. |
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