Gratuité et valeur attachée à l’objet de consommation culturelle : le cas des musées et des monuments

This paper deals with the link between free admission and value and answers the following question: which value do audiences ascribe to visiting a museum or a monument in the context of free admission? The analyses show first and foremost the role that audiences give to free admis sion in the buildi...

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Detaylı Bibliyografya
Asıl Yazarlar: Bourgeon-Renault, Dominique, Urbain, Caroline, Gombault, Anne, Le Gall-Ely, Marine, Petr, Christine
Materyal Türü: Article ou chapitre numérique
Dil:Français
Baskı/Yayın Bilgisi: 2009
Online Erişim:Accès Université d'Orléans et IFPM
Accès Université d'Orléans et IFPM

Internet

https://ezproxy.univ-orleans.fr/login?url=https://shs.cairn.info/revue-decisions-marketing-2009-2-page-51?lang=fr
https://ezproxy.univ-orleans.fr/login?url=https://doi.org/10.3917/dm.054.0051