Les stratégies de positionnement responsable : le cas des tours opérateurs
This research analyses the discourses on the good practices’ firms in the tourist sector which participate in a program of the United Nations. Four approaches of companies’ positioning as regards corporate social responsibility (CSR) are identified: (1) CSR as quality certification process; (2) CSR...
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| Format: | Article ou chapitre numérique |
| Langue: | Français |
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2009
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| Accès en ligne: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |
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cairn-DM_054_0039DMDécisions Marketing https://shs.cairn.info/revue-decisions-marketing-2009-2-page-39?lang=fr https://doi.org/10.3917/dm.054.0039 Les stratégies de positionnement responsable : le cas des tours opérateurs Béji-Bécheur, AminaBensebaa, Faouzi2009 fre Décisions Marketing | 54 | 2 | 2009-04-01 | p. 39-49 | 0779-7389 DM_05417 This research analyses the discourses on the good practices’ firms in the tourist sector which participate in a program of the United Nations. Four approaches of companies’ positioning as regards corporate social responsibility (CSR) are identified: (1) CSR as quality certification process; (2) CSR as co-development of business with firms’ partners; (3) CSR is to protect the environment; (4) CSR is an overall sustainable development strategy. The article implies that these approaches of positioning are based on a dynamics of legitimating, contingent with the objectives of the organizations.Cairn free access |
| language |
Français |
| format |
Article ou chapitre numérique |
| building |
0/Bibliothèque numérique/ 1/Bibliothèque numérique/Cairn/ |
| description |
This research analyses the discourses on the good practices’ firms in the tourist sector which participate in a program of the United Nations. Four approaches of companies’ positioning as regards corporate social responsibility (CSR) are identified: (1) CSR as quality certification process; (2) CSR as co-development of business with firms’ partners; (3) CSR is to protect the environment; (4) CSR is an overall sustainable development strategy. The article implies that these approaches of positioning are based on a dynamics of legitimating, contingent with the objectives of the organizations. |
| author |
Béji-Bécheur, Amina Bensebaa, Faouzi |
| spellingShingle |
Béji-Bécheur, Amina Bensebaa, Faouzi Les stratégies de positionnement responsable : le cas des tours opérateurs |
| author_facet |
Béji-Bécheur, Amina Bensebaa, Faouzi |
| author_sort |
Béji-Bécheur, Amina |
| title |
Les stratégies de positionnement responsable : le cas des tours opérateurs |
| title_short |
Les stratégies de positionnement responsable : le cas des tours opérateurs |
| title_full |
Les stratégies de positionnement responsable : le cas des tours opérateurs |
| title_fullStr |
Les stratégies de positionnement responsable : le cas des tours opérateurs |
| title_full_unstemmed |
Les stratégies de positionnement responsable : le cas des tours opérateurs |
| title_sort |
les stratégies de positionnement responsable : le cas des tours opérateurs |
| publishDate |
2009 |
| container_title |
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| container_issue |
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| url |
https://ezproxy.univ-orleans.fr/login?url=https://shs.cairn.info/revue-decisions-marketing-2009-2-page-39?lang=fr https://ezproxy.univ-orleans.fr/login?url=https://doi.org/10.3917/dm.054.0039 |
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