Les pratiques coopératives de la PMI vis-à-vis de son distributeur principal
This paper reports findings of a study among small French food industries and the way they implement cooperation with their main retailer. Statistical results provide a typology of three different cooperative behaviors: customer oriented, strategic and technical. We then propose to examine cooperati...
Gorde:
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| Formatua: | Article ou chapitre numérique |
| Hizkuntza: | Français |
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2009
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| Sarrera elektronikoa: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |