Les programmes de cartes affinitaires
Appeared in the United States in 1983, the affinity cards programs consist for a financial company to deal with consumers while being based on their membership or their support for organizations. The main advantage for the bank is the possibility of conquering and of developing new customer segments...
Guardado en:
| Autores principales: | , |
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| Formato: | Article ou chapitre numérique |
| Lenguaje: | Français |
| Publicado: |
2009
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| Acceso en línea: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |