Les programmes de cartes affinitaires

Appeared in the United States in 1983, the affinity cards programs consist for a financial company to deal with consumers while being based on their membership or their support for organizations. The main advantage for the bank is the possibility of conquering and of developing new customer segments...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखकों: Divard, Ronan, Gabriel, Patrick
स्वरूप: Article ou chapitre numérique
भाषा:Français
प्रकाशित: 2009
ऑनलाइन पहुंच:Accès Université d'Orléans et IFPM
Accès Université d'Orléans et IFPM

इंटरनेट

https://ezproxy.univ-orleans.fr/login?url=https://shs.cairn.info/revue-decisions-marketing-2009-2-page-9?lang=fr
https://ezproxy.univ-orleans.fr/login?url=https://doi.org/10.3917/dm.054.0009