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For two years, the Sapin Law has upset contractual relations between advertisers and advertising agencies and between service providers and their customers as well. This Law however, does not change the major rules from the decision of the 1.12.86, which aims at ensuring the fee transparency.
Zapisane w:
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| Format: | Article ou chapitre numérique |
| Język: | Français |
| Wydane: |
1995
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| Dostęp online: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |
| id |
cairn-DM_04_0111 |
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cairn |
| spelling |
cairn-DM_04_0111DMDécisions Marketing https://shs.cairn.info/revue-decisions-marketing-1995-1-page-111?lang=fr https://doi.org/10.3917/dm.04.0111 Transparence tarifaire Misse, Brigitte1995 fre Décisions Marketing | 4 | 1 | 1995-01-01 | p. 111-116 | 0779-7389 DM_0441 For two years, the Sapin Law has upset contractual relations between advertisers and advertising agencies and between service providers and their customers as well. This Law however, does not change the major rules from the decision of the 1.12.86, which aims at ensuring the fee transparency.Cairn free access |
| language |
Français |
| format |
Article ou chapitre numérique |
| building |
0/Bibliothèque numérique/ 1/Bibliothèque numérique/Cairn/ |
| description |
For two years, the Sapin Law has upset contractual relations between advertisers and advertising agencies and between service providers and their customers as well. This Law however, does not change the major rules from the decision of the 1.12.86, which aims at ensuring the fee transparency. |
| author |
Misse, Brigitte |
| spellingShingle |
Misse, Brigitte Transparence tarifaire |
| author_facet |
Misse, Brigitte |
| author_sort |
Misse, Brigitte |
| title |
Transparence tarifaire |
| title_short |
Transparence tarifaire |
| title_full |
Transparence tarifaire |
| title_fullStr |
Transparence tarifaire |
| title_full_unstemmed |
Transparence tarifaire |
| title_sort |
transparence tarifaire |
| publishDate |
1995 |
| container_title |
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| container_issue |
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| url |
https://ezproxy.univ-orleans.fr/login?url=https://shs.cairn.info/revue-decisions-marketing-1995-1-page-111?lang=fr https://ezproxy.univ-orleans.fr/login?url=https://doi.org/10.3917/dm.04.0111 |
| _version_ |
1877245732351639553 |