Transparence tarifaire

For two years, the Sapin Law has upset contractual relations between advertisers and advertising agencies and between service providers and their customers as well. This Law however, does not change the major rules from the decision of the 1.12.86, which aims at ensuring the fee transparency.

Guardat en:
Dades bibliogràfiques
Autor principal: Misse, Brigitte
Format: Article ou chapitre numérique
Idioma:Français
Publicat: 1995
Accés en línia:Accès Université d'Orléans et IFPM
Accès Université d'Orléans et IFPM

Internet

https://ezproxy.univ-orleans.fr/login?url=https://shs.cairn.info/revue-decisions-marketing-1995-1-page-111?lang=fr
https://ezproxy.univ-orleans.fr/login?url=https://doi.org/10.3917/dm.04.0111