Automatisation des services
Indeed, new automated technologies have proved to be useful for the commercialisation of mass services. However, service companies are not so satisfied with the way automated services are currently used by consumers. The main origin for this gap is a sort of internal mismatch which has existed tradi...
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| Định dạng: | Article ou chapitre numérique |
| Ngôn ngữ: | Français |
| Được phát hành: |
1998
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| Truy cập trực tuyến: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |
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cairn-DM_014_0055 |
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cairn-DM_014_0055DMDécisions Marketing https://shs.cairn.info/revue-decisions-marketing-1998-2-page-55?lang=fr https://doi.org/10.3917/dm.014.0055 Automatisation des services Flipo, Jean-Paul1998 fre Décisions Marketing | 14 | 2 | 1998-06-01 | p. 55-61 | 0779-7389 DM_01431 Indeed, new automated technologies have proved to be useful for the commercialisation of mass services. However, service companies are not so satisfied with the way automated services are currently used by consumers. The main origin for this gap is a sort of internal mismatch which has existed traditionally between the technological systems designers, and the marketing managers : the former have tended to ignore the latter. A survey conducted amongst consumers of two categories of mass services, banking and railway transportation, shows that this period of unquestioning consideration for new technologies is over : clients expect now the right tools at the right place, which are truly service-orientated, customer-friendly. Based on this evolution, marketing managers must now integrate these new tools into a fine-tuned distribution policy for the whole service offering.Cairn free access |
| language |
Français |
| format |
Article ou chapitre numérique |
| building |
0/Bibliothèque numérique/ 1/Bibliothèque numérique/Cairn/ |
| description |
Indeed, new automated technologies have proved to be useful for the commercialisation of mass services. However, service companies are not so satisfied with the way automated services are currently used by consumers. The main origin for this gap is a sort of internal mismatch which has existed traditionally between the technological systems designers, and the marketing managers : the former have tended to ignore the latter. A survey conducted amongst consumers of two categories of mass services, banking and railway transportation, shows that this period of unquestioning consideration for new technologies is over : clients expect now the right tools at the right place, which are truly service-orientated, customer-friendly. Based on this evolution, marketing managers must now integrate these new tools into a fine-tuned distribution policy for the whole service offering. |
| author |
Flipo, Jean-Paul |
| spellingShingle |
Flipo, Jean-Paul Automatisation des services |
| author_facet |
Flipo, Jean-Paul |
| author_sort |
Flipo, Jean-Paul |
| title |
Automatisation des services |
| title_short |
Automatisation des services |
| title_full |
Automatisation des services |
| title_fullStr |
Automatisation des services |
| title_full_unstemmed |
Automatisation des services |
| title_sort |
automatisation des services |
| publishDate |
1998 |
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| url |
https://ezproxy.univ-orleans.fr/login?url=https://shs.cairn.info/revue-decisions-marketing-1998-2-page-55?lang=fr https://ezproxy.univ-orleans.fr/login?url=https://doi.org/10.3917/dm.014.0055 |
| _version_ |
1877245731371220992 |