Automatisation des services

Indeed, new automated technologies have proved to be useful for the commercialisation of mass services. However, service companies are not so satisfied with the way automated services are currently used by consumers. The main origin for this gap is a sort of internal mismatch which has existed tradi...

Descrición completa

Gardado en:
Detalles Bibliográficos
Autor Principal: Flipo, Jean-Paul
Formato: Article ou chapitre numérique
Idioma:Français
Publicado: 1998
Acceso en liña:Accès Université d'Orléans et IFPM
Accès Université d'Orléans et IFPM

Internet

https://ezproxy.univ-orleans.fr/login?url=https://shs.cairn.info/revue-decisions-marketing-1998-2-page-55?lang=fr
https://ezproxy.univ-orleans.fr/login?url=https://doi.org/10.3917/dm.014.0055