Paysages marchands en contexte migratoire. Les objets dans les commerces grecs et turcs de Bruxelles
Marketing landscapes in migration context : objects in Greek and Turkish food places of BrusselsThis article shows how the objects that decorate the Greek and Turkish food places in Brussels constitute a “marketing landscape”: this landscape is the result of interactions between economic actors (the...
Enregistré dans:
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| Format: | Article ou chapitre numérique |
| Sprog: | Français |
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2015
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| Online adgang: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |
| Summary: | Marketing landscapes in migration context : objects in Greek and Turkish food places of BrusselsThis article shows how the objects that decorate the Greek and Turkish food places in Brussels constitute a “marketing landscape”: this landscape is the result of interactions between economic actors (the owners) who choose among a repertoire of objects and eliminate some of them, and those who frequent these commercial places (clients and employees). Built on notions of visibility, discretion and appropriate size, “taste” and common sense, these material environments reveal the expectations, the sensibilities and the frames of thought of those who put them on stage, but also of those who accept or criticize them. |
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