Persuasive Recommender Systems : Conceptual Background and Implications

Whether users are likely to accept the recommendations provided by a recommender system is of utmost importance to system designers and the marketers who implement them. By conceptualizing the advice seeking and giving relationship as a fundamentally social process, important avenues for understandi...

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Hlavní autoři: Yoo, Kyung-Hyan, Gretzel, Ulrike, 19..- (Autor), Zanker, Markus (Autor), Gretzel, Ulrike (Autor)
Médium: Livre numérique
Jazyk:Anglais
Vydáno: New York, NY : Springer New York [20..].
Cham : Springer Nature
Vydání:1st ed. 2013.
Edice:SpringerBriefs in Electrical and Computer Engineering
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Poznámka: Archives Springer e-books (Licence nationale)
Archives Springer e-books (Licence nationale)
Autres localisations: Voir dans le Sudoc
Edition sous un autre format:• Persuasive Recommender Systems, Texte imprimé, 9781461447016
• Persuasive Recommender Systems, Texte imprimé, 9781461447030
Obsah:
  • Introduction Theoretical Background Source Factors Message Factors Receiver and Context Factors Discussion Implications for Recommender System Design Directions for future research