Persuasive Recommender Systems : Conceptual Background and Implications

Whether users are likely to accept the recommendations provided by a recommender system is of utmost importance to system designers and the marketers who implement them. By conceptualizing the advice seeking and giving relationship as a fundamentally social process, important avenues for understandi...

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Opis bibliograficzny
Główni autorzy: Yoo, Kyung-Hyan, Gretzel, Ulrike, 19..- (Autor), Zanker, Markus (Autor), Gretzel, Ulrike (Autor)
Format: Livre numérique
Język:Anglais
Wydane: New York, NY : Springer New York [20..].
Cham : Springer Nature
Wydanie:1st ed. 2013.
Seria:SpringerBriefs in Electrical and Computer Engineering
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Komentarz: Archives Springer e-books (Licence nationale)
Archives Springer e-books (Licence nationale)
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Edition sous un autre format:• Persuasive Recommender Systems, Texte imprimé, 9781461447016
• Persuasive Recommender Systems, Texte imprimé, 9781461447030
Opis
Streszczenie:Whether users are likely to accept the recommendations provided by a recommender system is of utmost importance to system designers and the marketers who implement them. By conceptualizing the advice seeking and giving relationship as a fundamentally social process, important avenues for understanding the persuasiveness of recommender systems open up. Specifically, research regarding influential factors in advice seeking relationships, which is abundant in the context of human-human relationships, can provide an important framework for identifying potential influence factors in recommender system context. This book reviews the existing literature on the factors in advice seeking relationships in the context of human-human, human-computer, and human-recommender system interactions. It concludes that many social cues that have been identified as influential in other contexts have yet to be implemented and tested with respect to recommender systems. Implications for recommender system research and design are discussed
Deskrypcja:Archives Springer e-books (Licence nationale)
Archives Springer e-books (Licence nationale)
ISBN:9781461447023
ISSN:2191-8120
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