WEBKDD 2001 - Mining Web Log Data Across All Customers Touch Points : Third International Workshop San Francisco, CA, USA, August 26, 2001 : revised papers
WorkshopTheme The ease and speed with which business transactions can be carried out over the Web has been a key driving force in the rapid growth of electronic commerce. In addition, customer interactions, including personalized content, e-mail c- paigns, and online feedback provide new channels of...
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| Kolejni autorzy: | , , |
| Format: | Livre numérique |
| Język: | Anglais |
| Wydane: |
Berlin [etc.] :
Springer
[20..].
Cham : Springer Nature |
| Seria: | Lecture notes in computer science. Lecture notes in artificial intelligence
2356 |
| Hasła przedmiotowe: | |
| Dostęp online: | Accès sur la plateforme de l'éditeur Accès sur la plateforme Istex Accès Université d'Orléans Accès INSA CVL |
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Archives Springer e-books (Licence nationale) Archives Springer e-books (Licence nationale) |
| Autres localisations: | Voir dans le Sudoc |
| Edition sous un autre format: | • WEBKDD 2001, Mining Web Log Data Across All Customers Touch Points, Third International Workshop, San Francisco, CA, USA, August 26, 2001, revised papers, Ron Kohavi ... [et al.] (eds.), Berlin, Springer, 2002, 1 vol. (IX-166 p.), Lecture notes in computer science, 3-540-43969-2 • WEBKDD 2001 - Mining Web Log Data Across All Customers Touch Points, Texte imprimé, 9783662177334 |
| Streszczenie: | WorkshopTheme The ease and speed with which business transactions can be carried out over the Web has been a key driving force in the rapid growth of electronic commerce. In addition, customer interactions, including personalized content, e-mail c- paigns, and online feedback provide new channels of communication that were not previously available or were very ine?cient. The Web presents a key driving force in the rapid growth of electronic c- merceandanewchannelforcontentproviders.Knowledgeaboutthecustomeris fundamental for the establishment of viable e-commerce solutions. Rich web logs provide companies with data about their customers and prospective customers, allowing micro-segmentation and personalized interactions. Customer acqui- tion costs in the hundreds of dollars per customer are common, justifying heavy emphasis on correct targeting. Once customers are acquired, customer retention becomes the target. Retention through customer satisfaction and loyalty can be greatly improved by acquiring and exploiting knowledge about these customers and their needs. Althoughweblogsarethesourceforvaluableknowledgepatterns,oneshould keep in mind that the Web is only one of the interaction channels between a company and its customers. Data obtained from conventional channels provide invaluable knowledge on existing market segments, while mobile communication adds further customer groups. In response, companies are beginning to integrate multiple sources of data including web, wireless, call centers, and brick-a- mortar store data into a single data warehouse that provides a multifaceted view of their customers, their preferences, interests, and expectations. |
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| Deskrypcja: | Archives Springer e-books (Licence nationale) Archives Springer e-books (Licence nationale) |
| ISBN: | 9783540456407 (PDF) |
| ISSN: | 1611-3349 2945-9141 |
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