Behavioral economics for tourism : perspectives on business and policy in the travel industry
Behavioral Economics for Tourism applies behavioral perspectives to business and policy challenges in the tourism industry. The book enables professionals and early career researchers to succeed by focusing on market and consumer trends, technological advancements, and the modern tourist. It covers...
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| Auteur principal: | |
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| Format: | Livre numérique |
| Langue: | Anglais |
| Publié: |
London ; San Diego :
Academic Press, an imprint of Elsevier
2020.
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| Sujets: | |
| Accès en ligne: | Accès Université Orléans et IFPM |
| Note: |
Couverture. https://static2.cyberlibris.com/books_upload/136pix/9780128138120.jpg Titre provenant de la page de titre du document numérique La pagination de l'édition imprimée correspondante est de 284 p. Cyberlibris (ScholarVox) corpus sciences économiques et gestion |
| Autres localisations: | Voir dans le Sudoc |
| Edition sous un autre format: | • Behavioral economics for tourism, perspectives on business and policy in the travel industry, Milena S. Nikolova,..., 2021, London, Academic Press, an imprint of Elsevier, 1 vol. (xix-258 p.), Perspectives on behavioral economics and the economics of behavior, 978-0-12-813808-3 |
| Résumé: | Behavioral Economics for Tourism applies behavioral perspectives to business and policy challenges in the tourism industry. The book enables professionals and early career researchers to succeed by focusing on market and consumer trends, technological advancements, and the modern tourist. It covers the transformation of purchasing decisions, tourism hosting dynamics, digital mediation and disintermediation of tourism organizations, service design, and planning policy considerations. The volume concludes with case studies illustrating successful and unsuccessful behavioral tactics and strategies for tourism businesses and organizations. |
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| Description: | Couverture. https://static2.cyberlibris.com/books_upload/136pix/9780128138120.jpg Titre provenant de la page de titre du document numérique La pagination de l'édition imprimée correspondante est de 284 p. Cyberlibris (ScholarVox) corpus sciences économiques et gestion |
| Format: | Configuration requise : navigateur internet |
| ISBN: | 9780128138120 |
| Accès: | L'accès à cette ressource est réservé aux usagers des établissements qui en ont fait l'acquisition |