If You're in a dogfight, become a cat! : strategies for long-term growth
Businesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "...
Enregistré dans:
| Auteur principal: | |
|---|---|
| Format: | Livre numérique |
| Langue: | Anglais |
| Publié: |
New York, NY :
Columbia University Press
[2017].
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| Accès en ligne: | Accès Université Orléans et IFPM |
| Note: |
Description based on online resource; title from PDF title page (publisher's Web site, viewed Feb. 24, 2017) La pagination de l'édition imprimée correspondante est de 362 p. Cyberlibris (ScholarVox) corpus sciences économiques et gestion |
| Autres localisations: | Voir dans le Sudoc |