International strategy : context, concepts and implications
"This book is designed for every student who will be involved in managing and advising companies that compete internationally or face international competitors. Designed around the course at Harvard Business School, Collis' new text takes the firm which operates across borders as a unit of...
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | Livre papier |
| اللغة: | Anglais |
| منشور في: |
Chichester (GB) :
Wiley
copyright 2014.
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| الموضوعات: | |
| Autres localisations: | Voir dans le Sudoc |
جدول المحتويات:
- Introduction : motivation and definition - What is international strategy ?
- Part one. The context facing international firms
- . 1 The ubiquity and importance of international competition
- . 2 Why do firms go international ?
- Part two. Conceptual framework: what is different about international strategy ?
- . 3 What is distinctively different about international strategy ?
- . 4 What is uniquely strategic about international strategy ?
- . 5 Generic international strategies
- . 6 Choice of generic international strategy
- Part three. Managerial implications
- . 7 What product ?
- . 8 Which country ?
- . 9 Where locate ?
- . 10 How organize ?
- . 11 The modern multinational: is there one best strategy ? Are we all transnational now ?