International strategy : context, concepts and implications
"This book is designed for every student who will be involved in managing and advising companies that compete internationally or face international competitors. Designed around the course at Harvard Business School, Collis' new text takes the firm which operates across borders as a unit of...
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| Auteur principal: | |
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| Format: | Livre papier |
| Langue: | Anglais |
| Publié: |
Chichester (GB) :
Wiley
copyright 2014.
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| Sujets: | |
| Autres localisations: | Voir dans le Sudoc |
| Résumé: | "This book is designed for every student who will be involved in managing and advising companies that compete internationally or face international competitors. Designed around the course at Harvard Business School, Collis' new text takes the firm which operates across borders as a unit of analysis and the senior manager in a multinational as the typical decision-maker. Illustrated with examples from companies of all sizes from around the globe, this text provides students with the means to navigate their way through the decisions they will face and formulate an effective business strategy. This is a much-needed guide to the common strategic issues that arise when firms compete internationally"-- |
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| Description matérielle: | 1 vol. (xv-374 p.) : ill., couv. ill. en coul. ; 25 cm. |
| Bibliographie: | Notes et références bibliogr. en fin de chapitre. Index |
| ISBN: | 9781405139687 (br.) 1405139684 9781118740927 9781118740873 |