International strategy : context, concepts and implications
"This book is designed for every student who will be involved in managing and advising companies that compete internationally or face international competitors. Designed around the course at Harvard Business School, Collis' new text takes the firm which operates across borders as a unit of...
Đã lưu trong:
| Tác giả chính: | |
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| Định dạng: | Livre papier |
| Ngôn ngữ: | Anglais |
| Được phát hành: |
Chichester (GB) :
Wiley
copyright 2014.
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| Những chủ đề: | |
| Autres localisations: | Voir dans le Sudoc |
| LEADER | 02537nam a22002897a 4500 | ||
|---|---|---|---|
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| 008 | 161114t20142014xxg ||| |||| 00| 0 eng d | ||
| 009 | PPN196459095 | ||
| 020 | |a 9781405139687 (br.) | ||
| 020 | |a 1405139684 | ||
| 020 | |z 9781118740927 | ||
| 020 | |z 9781118740873 | ||
| 024 | |a 9781405139687 | ||
| 041 | 0 | |a eng | |
| 082 | |a 658.4/012 | ||
| 100 | 1 | |a Collis, David J. | |
| 245 | 1 | 0 | |a International strategy : |b context, concepts and implications |c David Collis,... |
| 260 | |a Chichester (GB) : |b Wiley, |c copyright 2014. | ||
| 300 | |a 1 vol. (xv-374 p.) : |b ill., couv. ill. en coul. ; |c 25 cm. | ||
| 504 | |a Notes et références bibliogr. en fin de chapitre. Index | ||
| 505 | 0 | |a Introduction : motivation and definition - What is international strategy ? -- Part one. The context facing international firms -- . 1 The ubiquity and importance of international competition -- . 2 Why do firms go international ? -- Part two. Conceptual framework: what is different about international strategy ? -- . 3 What is distinctively different about international strategy ? -- . 4 What is uniquely strategic about international strategy ? -- . 5 Generic international strategies -- . 6 Choice of generic international strategy -- Part three. Managerial implications -- . 7 What product ? -- . 8 Which country ? -- . 9 Where locate ? -- . 10 How organize ? -- . 11 The modern multinational: is there one best strategy ? Are we all transnational now ? | |
| 520 | |a "This book is designed for every student who will be involved in managing and advising companies that compete internationally or face international competitors. Designed around the course at Harvard Business School, Collis' new text takes the firm which operates across borders as a unit of analysis and the senior manager in a multinational as the typical decision-maker. Illustrated with examples from companies of all sizes from around the globe, this text provides students with the means to navigate their way through the decisions they will face and formulate an effective business strategy. This is a much-needed guide to the common strategic issues that arise when firms compete internationally"-- | ||
| 650 | |a Entreprises multinationales |x Gestion | ||
| 650 | |a Planification stratégique | ||
| 650 | |a Alliances stratégiques (affaires) | ||
| 650 | |a Concurrence | ||
| 997 | |0 711402 |1 Livre papier |a Ressource papier |c 0/Orléans/ |c 1/Orléans/BU Droit, Economie, Gestion/ |z Orléans, BU Droit, Economie, Gestion, 337 COL |z Orléans, BU Droit, Economie, Gestion, 337 COL | ||