Marketing Measurement and Analytics : An Introduction
This book is a comprehensive guide to aligning your marketing strategies with business objectives while embracing the latest innovations in data and AI-driven analytics. You'll cover topics such as: aligning measurement to business goals by distinguishing between business and marketing KPIs and...
Guardat en:
| Autor principal: | |
|---|---|
| Format: | Livre numérique |
| Idioma: | Anglais |
| Publicat: |
Boston, MA :
Mercury Learning and Information
2024.
Paris : Cyberlibris |
| Accés en línia: | Accès Université d'Orléans et IFPM |
| Nota: |
Couverture. https://static2.cyberlibris.com/books_upload/300pix/9781501520426.jpg Cyberlibris (ScholarVox) corpus sciences économiques et gestion |
| Autres localisations: | Voir dans le Sudoc |
| Edition sous un autre format: | • Marketing Measurement and Analytics, An Introduction, Greg Kihlström, Boston, MA, Mercury Learning and Information, 2024, 1 vol. (270 p.), 978-15-0152-314-4 |