Data Analytics for Marketing : A practical guide to analyzing marketing data using Python
Conduct data-driven marketing research and analysis with hands-on examples using Python by leveraging open-source tools and libraries Key FeaturesAnalyze marketing data using proper statistical techniquesUse data modeling and analytics to understand customer preferences and enhance strategies withou...
Salvato in:
| Autore principale: | |
|---|---|
| Natura: | Livre numérique |
| Lingua: | Anglais |
| Pubblicazione: |
Birmingham :
Packt Publishing
2024.
Paris : Cyberlibris |
| Accesso online: | Accès Université d'Orléans et IFPM |
| Nota: |
Couverture. https://static2.cyberlibris.com/books_upload/136pix/9781801813839.jpg Cyberlibris (ScholarVox) corpus Informatique |
| Autres localisations: | Voir dans le Sudoc |
| Edition sous un autre format: | • Data Analytics for Marketing, A practical guide to analyzing marketing data using Python, Guilherme Diaz-Bérrio, Birmingham, Packt Publishing, 2024, 1 vol. (452 p.), 978-18-0324-160-9 |