Marketing Measurement and Analytics : An Introduction
This book is a comprehensive guide to aligning your marketing strategies with business objectives while embracing the latest innovations in data and AI-driven analytics. You'll cover topics such as: aligning measurement to business goals by distinguishing between business and marketing KPIs and...
Zapisane w:
| 1. autor: | |
|---|---|
| Format: | Livre numérique |
| Język: | Anglais |
| Wydane: |
Boston, MA :
Mercury Learning and Information
2024.
Paris : Cyberlibris |
| Dostęp online: | Accès Université d'Orléans et IFPM |
| Komentarz: |
Couverture. https://static2.cyberlibris.com/books_upload/300pix/9781501520426.jpg Cyberlibris (ScholarVox) corpus sciences économiques et gestion |
| Autres localisations: | Voir dans le Sudoc |
| Edition sous un autre format: | • Marketing Measurement and Analytics, An Introduction, Greg Kihlström, Boston, MA, Mercury Learning and Information, 2024, 1 vol. (270 p.), 978-15-0152-314-4 |
| LEADER | 02342nam a22002177a 4500 | ||
|---|---|---|---|
| 001 | 1399435 | ||
| 008 | 251212s2024 xxg ||| |||| 00| 0 eng d | ||
| 009 | PPN292534973 | ||
| 020 | |a 9781501520426 | ||
| 041 | 0 | |a eng | |
| 100 | 1 | |a Kihlström, Greg, |d 19..- | |
| 245 | 1 | 0 | |a Marketing Measurement and Analytics : |b An Introduction |c Greg Kihlström. |
| 260 | |a Boston, MA : |b Mercury Learning and Information. | ||
| 260 | |a Paris : |b Cyberlibris, |c 2024. | ||
| 500 | |a Couverture. https://static2.cyberlibris.com/books_upload/300pix/9781501520426.jpg | ||
| 500 | |a Cyberlibris (ScholarVox) corpus sciences économiques et gestion | ||
| 506 | |a L'accès en ligne est réservé aux établissements ou bibliothèques ayant souscrit l'abonnement. Cyberlibris | ||
| 520 | |a This book is a comprehensive guide to aligning your marketing strategies with business objectives while embracing the latest innovations in data and AI-driven analytics. You'll cover topics such as: aligning measurement to business goals by distinguishing between business and marketing KPIs and choosing the right metrics to guide your strategy; building adaptable systems that link organizational goals to actionable marketing tactics; exploring AI-based tools, predictive analytics, and generative AI to refine your data strategies; and analyzing results, run multi-channel tests, and create a culture of experimentation and optimization. Through a unique blend of expert insights, practical frameworks, and a recurring case study, this book brings theoretical concepts to life, making them actionable and relatable for any organization. Features: Integrates cutting-edge AI technologies into your measurement processes; Uses a recurring case study to demonstrate real-world applications of measurement concepts; Analyzes results and runs multi-channel tests to create a culture of experimentation and optimization | ||
| 776 | 0 | |t Marketing Measurement and Analytics |o An Introduction |f Greg Kihlström |c Boston, MA |n Mercury Learning and Information |d 2024 |p 1 vol. (270 p.) |z 978-15-0152-314-4 | |
| 856 | 4 | |5 452349901:87375879X |u https://ezproxy.univ-orleans.fr/login?url=https://univ.scholarvox.com/book/88961697 |z Accès Université d'Orléans et IFPM | |
| 997 | |0 1399435 |1 Livre numérique |a Ressource numérique |b INSA |b ENSA |c 0/Bibliothèque numérique/ |c 1/Bibliothèque numérique/ScholarVox (ebooks)/ | ||