The L'Oréal Adventure
Today, it is difficult to imagine that in 1948 L'Oréal was just another small business. In 35 years its turnover went from 200 million to 20 billion francs.This book reveals that factors such as money or classic management techniques played a minor role in L'Oréal's growth. For Franço...
Guardado en:
| Autores principales: | , |
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| Formato: | Livre numérique |
| Lenguaje: | Français |
| Publicado: |
Paris (15 rue Soufflot 75005) :
Odile Jacob
2022.
Paris : Cairn |
| Colección: | Hors collection
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| Acceso en línea: | Accès Université Orléans et IFPM |
| Nota: |
CAIRN (ebooks) |
| Autres localisations: | Voir dans le Sudoc |
| Edition sous un autre format: | • The L'Oréal Adventure, Paris, Odile Jacob, 9782738150196 |
| Sumario: | Today, it is difficult to imagine that in 1948 L'Oréal was just another small business. In 35 years its turnover went from 200 million to 20 billion francs.This book reveals that factors such as money or classic management techniques played a minor role in L'Oréal's growth. For François Dalle, such expansion was due primarily to the adherence of the entire L'Oréal staff to what he called the "L'Oréal Spirit:" an infusion into the company's "psyche" of a passionate will for conquest and development, associated with indisputable quality and an unquenchable desire to be the first to "seize new opportunities."This is what enabled L'Oréal to diversify its activities, and to expand them throughout Europe, Japan, and both North and South America, and to endure and overcome the crises of the 1970s and 80s |
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| Notas: | CAIRN (ebooks) |
| ISBN: | 9782738150196 |
| Acceso: | L'accès complet à la ressource est réservé aux usagers des établissements qui en ont fait l'acquisition |