American Firms in Europe <br/>1880-1980 : Strategy, Identity, Perception and Performance
The processes of the Americanisation of Europe and the moves of American firms abroad have been already well studied. But the very expansion of American firms in Europe still lacked a comprehensive survey. This book gathered two dozen academics at the European level, which paving the way to comparis...
Gorde:
| Egile Nagusiak: | , |
|---|---|
| Formatua: | Livre numérique |
| Hizkuntza: | Anglais |
| Argitaratua: |
Genève (11, rue Firmin-Massot 1211) :
Librairie Droz
2022.
Paris : Cairn |
| Saila: | Publications d'histoire économique et sociale internationale
|
| Sarrera elektronikoa: | Accès Université Orléans et IFPM |
| Oharra: |
Textes en anglais CAIRN (ebooks) |
| Autres localisations: | Voir dans le Sudoc |
| Edition sous un autre format: | • American Firms in Europe 1880-1980, Genève, Librairie Droz, 9782600012591 |