American Firms in Europe <br/>1880-1980 : Strategy, Identity, Perception and Performance
The processes of the Americanisation of Europe and the moves of American firms abroad have been already well studied. But the very expansion of American firms in Europe still lacked a comprehensive survey. This book gathered two dozen academics at the European level, which paving the way to comparis...
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| Glavni autori: | , |
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| Format: | Livre numérique |
| Jezik: | Anglais |
| Izdano: |
Genève (11, rue Firmin-Massot 1211) :
Librairie Droz
2022.
Paris : Cairn |
| Serija: | Publications d'histoire économique et sociale internationale
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| Online pristup: | Accès Université Orléans et IFPM |
| Bilješka: |
Textes en anglais CAIRN (ebooks) |
| Autres localisations: | Voir dans le Sudoc |
| Edition sous un autre format: | • American Firms in Europe 1880-1980, Genève, Librairie Droz, 9782600012591 |
| Sažetak: | The processes of the Americanisation of Europe and the moves of American firms abroad have been already well studied. But the very expansion of American firms in Europe still lacked a comprehensive survey. This book gathered two dozen academics at the European level, which paving the way to comparisons, synthetised by leading business historian Mira Wilkins. The breakthroughs achieved here concern the topics of timetable and rhythms of American FDIs in Europe, the patterns followed in each country, along with the specificities of each industry or service sector, and the strategy adopted by big firms. Beyond the facts, the immaterial aspects of this business history are scrutinised, especially the perception of American firms by Europeans: firms'corporate image and identity were at stake. The Europeanisation of American firms is a key issue, about industrial relations, management, commercial policies, brand image, connections and embeddedness. The positions of public authorities and of (industrialists and trade unions') lobbies in front of such an American offensive are also gauged. Graphs and tables of figures provide numerous data. And a few chapters are accompanied by an overview of ads published by American affiliates in newsmagazines, to fuel analysis of their perception by consumers |
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| Opis djela: | Textes en anglais CAIRN (ebooks) |
| Pristup: | L'accès complet à la ressource est réservé aux usagers des établissements qui en ont fait l'acquisition |