Kellogg on Marketing
Praise for Kellogg on Marketing. "The Kellogg Graduate School of Management at Northwestern University has always been at the forefront of cutting-edge marketing. What a treasure to find such a complete anthology of today's best strategic marketers all in one place. Kellogg on Marketing pr...
Zapisane w:
| 1. autor: | |
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| Kolejni autorzy: | |
| Format: | Livre numérique |
| Język: | Anglais |
| Wydane: |
New York, NY :
John Wiley & Sons
2001.
Paris : Cyberlibris |
| Dostęp online: | Accès Université d'Orléans et IFPM |
| Komentarz: |
Couverture. https://static2.cyberlibris.com/books_upload/136pix/0471054046.jpg Cyberlibris (ScholarVox) corpus sciences économiques et gestion |
| Autres localisations: | Voir dans le Sudoc |
| Edition sous un autre format: | • Kellogg on Marketing, Dawn Iacobucci, Editor, [Preface by Phillip Kotler], New York, NY, John Wiley & Sons, 2001, 1 vol. (448 p.), 978-04-7105-404-7 |
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| 100 | 1 | |a Iacobucci, Dawn. | |
| 245 | 1 | 0 | |a Kellogg on Marketing |c Dawn Iacobucci, Editor ; [Preface by Phillip Kotler]. |
| 260 | |a New York, NY : |b John Wiley & Sons. | ||
| 260 | |a Paris : |b Cyberlibris, |c 2001. | ||
| 500 | |a Couverture. https://static2.cyberlibris.com/books_upload/136pix/0471054046.jpg | ||
| 500 | |a Cyberlibris (ScholarVox) corpus sciences économiques et gestion | ||
| 506 | |a L'accès en ligne est réservé aux établissements ou bibliothèques ayant souscrit l'abonnement. Cyberlibris | ||
| 520 | |a Praise for Kellogg on Marketing. "The Kellogg Graduate School of Management at Northwestern University has always been at the forefront of cutting-edge marketing. What a treasure to find such a complete anthology of today's best strategic marketers all in one place. Kellogg on Marketing provides a unique combination of new and proven marketing theories that the reader can translate into business success. ". Betsy D. Holden, President and CEO, Kraft Foods. "Kellogg on Marketing presents a comprehensive look at marketing today, combining well-founded theory with relevant, contemporary examples in the marketplace. This should be mandatory reading for all students of marketing. ". Robert S. Morrison, Chairman, President and CEO, The Quaker Oats Company. "The Who's Who write on the what's what of marketing. Now, these preeminent marketing doctors are making house calls. Enjoy. ". Robert A. Eckert, Chairman and CEO, Mattel, Inc. "This volume is a fascinating collection of perspectives on what it takes to dominate a marketspace in the New Economy. . . . A clear demonstration of why Kellogg is Kellogg-one of the thought leaders in the discipline of marketing. ". Mel Bergstein, Chairman and CEO, Diamond Technology Partners. "New economy cases make this text appeal to old economy strategists. We shouldn't be suprised with the quality of this work, given its origin in the Kellogg School. ". Ronald W. Dollens, President, Guidant Corporation | ||
| 700 | 1 | |a Kotler, Philip, |d 1931- |4 aui | |
| 776 | 0 | |t Kellogg on Marketing |f Dawn Iacobucci, Editor |g [Preface by Phillip Kotler] |c New York, NY |n John Wiley & Sons |d 2001 |p 1 vol. (448 p.) |z 978-04-7105-404-7 | |
| 856 | 4 | |5 452349901:867122994 |u https://ezproxy.univ-orleans.fr/login?url=https://univ.scholarvox.com/book/10040356 |z Accès Université d'Orléans et IFPM | |
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