Kellogg on Marketing
Praise for Kellogg on Marketing. "The Kellogg Graduate School of Management at Northwestern University has always been at the forefront of cutting-edge marketing. What a treasure to find such a complete anthology of today's best strategic marketers all in one place. Kellogg on Marketing pr...
Enregistré dans:
| Auteur principal: | |
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| Autres auteurs: | |
| Format: | Livre numérique |
| Langue: | Anglais |
| Publié: |
New York, NY :
John Wiley & Sons
2001.
Paris : Cyberlibris |
| Accès en ligne: | Accès Université d'Orléans et IFPM |
| Note: |
Couverture. https://static2.cyberlibris.com/books_upload/136pix/0471054046.jpg Cyberlibris (ScholarVox) corpus sciences économiques et gestion |
| Autres localisations: | Voir dans le Sudoc |
| Edition sous un autre format: | • Kellogg on Marketing, Dawn Iacobucci, Editor, [Preface by Phillip Kotler], New York, NY, John Wiley & Sons, 2001, 1 vol. (448 p.), 978-04-7105-404-7 |