Data Analytics for Marketing : A practical guide to analyzing marketing data using Python

Data Analytics for Marketing : A practical guide to analyzing marketing data using Python

Conduct data-driven marketing research and analysis with hands-on examples using Python by leveraging open-source tools and libraries Key FeaturesAnalyze marketing data using proper statistical techniquesUse data modeling and analytics to understand customer preferences and enhance strategies withou...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Diaz-Bérrio, Guilherme
Format: Livre numérique
Sprache:Anglais
Veröffentlicht: Birmingham : Packt Publishing 2024.
Paris : Cyberlibris
Online Zugang:Accès Université d'Orléans et IFPM
Anmerkung: Couverture. https://static2.cyberlibris.com/books_upload/136pix/9781801813839.jpg
Cyberlibris (ScholarVox) corpus Informatique
Autres localisations: Voir dans le Sudoc
Edition sous un autre format:• Data Analytics for Marketing, A practical guide to analyzing marketing data using Python, Guilherme Diaz-Bérrio, Birmingham, Packt Publishing, 2024, 1 vol. (452 p.), 978-18-0324-160-9

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