AI in Digital Marketing
This book presents a comprehensive and innovative exploration of the role of Artificial Intelligence (AI) in thedigital marketing arena. It begins with historical context and fundamental AI principles, and subsequently, details AI's applications across a spectrum of areas, including data analyt...
Tallennettuna:
| Päätekijä: | |
|---|---|
| Aineistotyyppi: | Livre numérique |
| Kieli: | Anglais |
| Julkaistu: |
Boston, MA :
Mercury Learning and Information
2024.
Paris : Cyberlibris |
| Linkit: | Accès Université d'Orléans et IFPM |
| Huomautus: |
Couverture. https://static2.cyberlibris.com/books_upload/136pix/9781501519123.jpg Cyberlibris (ScholarVox) corpus Informatique |
| Autres localisations: | Voir dans le Sudoc |
| Edition sous un autre format: | • AI in Digital Marketing, Maria Johnsen, Boston, MA, Mercury Learning and Information, 2024, 1 vol. (577 p.), 978-15-0151-912-3 |
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| 100 | 1 | |a Johnsen, Maria. | |
| 245 | 1 | 0 | |a AI in Digital Marketing |c Maria Johnsen. |
| 260 | |a Boston, MA : |b Mercury Learning and Information. | ||
| 260 | |a Paris : |b Cyberlibris, |c 2024. | ||
| 500 | |a Couverture. https://static2.cyberlibris.com/books_upload/136pix/9781501519123.jpg | ||
| 500 | |a Cyberlibris (ScholarVox) corpus Informatique | ||
| 506 | |a L'accès en ligne est réservé aux établissements ou bibliothèques ayant souscrit l'abonnement. Cyberlibris | ||
| 520 | |a This book presents a comprehensive and innovative exploration of the role of Artificial Intelligence (AI) in thedigital marketing arena. It begins with historical context and fundamental AI principles, and subsequently, details AI's applications across a spectrum of areas, including data analytics, content creation, customer targeting, Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, Social Media Marketing (SMM), and Email Marketing. A distinctive feature lies in the author's extensive real-world experience, providing many useful business applications of AI. The book is designed for marketing professionals, business executives, educators, and students, and offers numerous examples and case studies.FEATURES:Underscores the significance of content marketing in the AI era, covering AI-driven content creation, content curation, and search engine optimizationExamines social media marketing in detail, with valuable insights into social media listening, chatbots, using Google Ads , and influencer marketingProvides a comprehensive section on paid advertising and paid social media, revealing programmatic advertising, ad creative, and machine learning-driven ad campaign optimizationIncludes ethical considerations and legal aspects about privacy and data protection | ||
| 776 | 0 | |t AI in Digital Marketing |f Maria Johnsen |c Boston, MA |n Mercury Learning and Information |d 2024 |p 1 vol. (577 p.) |z 978-15-0151-912-3 | |
| 856 | 4 | |5 452349901:845622919 |u https://ezproxy.univ-orleans.fr/login?url=https://univ.scholarvox.com/book/88957472 |z Accès Université d'Orléans et IFPM | |
| 997 | |0 1287251 |1 Livre numérique |a Ressource numérique |b INSA |b ENSA |c 0/Bibliothèque numérique/ |c 1/Bibliothèque numérique/ScholarVox (ebooks)/ | ||