AI in Digital Marketing
This book presents a comprehensive and innovative exploration of the role of Artificial Intelligence (AI) in thedigital marketing arena. It begins with historical context and fundamental AI principles, and subsequently, details AI's applications across a spectrum of areas, including data analyt...
Sparad:
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| Materialtyp: | Livre numérique |
| Språk: | Anglais |
| Publicerad: |
Boston, MA :
Mercury Learning and Information
2024.
Paris : Cyberlibris |
| Länkar: | Accès Université d'Orléans et IFPM |
| Anmärkning: |
Couverture. https://static2.cyberlibris.com/books_upload/136pix/9781501519123.jpg Cyberlibris (ScholarVox) corpus Informatique |
| Autres localisations: | Voir dans le Sudoc |
| Edition sous un autre format: | • AI in Digital Marketing, Maria Johnsen, Boston, MA, Mercury Learning and Information, 2024, 1 vol. (577 p.), 978-15-0151-912-3 |
| Sammanfattning: | This book presents a comprehensive and innovative exploration of the role of Artificial Intelligence (AI) in thedigital marketing arena. It begins with historical context and fundamental AI principles, and subsequently, details AI's applications across a spectrum of areas, including data analytics, content creation, customer targeting, Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, Social Media Marketing (SMM), and Email Marketing. A distinctive feature lies in the author's extensive real-world experience, providing many useful business applications of AI. The book is designed for marketing professionals, business executives, educators, and students, and offers numerous examples and case studies.FEATURES:Underscores the significance of content marketing in the AI era, covering AI-driven content creation, content curation, and search engine optimizationExamines social media marketing in detail, with valuable insights into social media listening, chatbots, using Google Ads , and influencer marketingProvides a comprehensive section on paid advertising and paid social media, revealing programmatic advertising, ad creative, and machine learning-driven ad campaign optimizationIncludes ethical considerations and legal aspects about privacy and data protection |
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| Beskrivning: | Couverture. https://static2.cyberlibris.com/books_upload/136pix/9781501519123.jpg Cyberlibris (ScholarVox) corpus Informatique |
| ISBN: | 9781501519123 |
| Tillgång: | L'accès en ligne est réservé aux établissements ou bibliothèques ayant souscrit l'abonnement. Cyberlibris |