Junk tech : how Silicon Valley won the marketing war
Silicon Valley companies have convinced the world that they are successful because of their technological superiority and creative genius. But this is an illusion. To keep consumers and investors hooked, they use a highly addictive substance -junk tech, which subtly combines the ability to tap into...
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| Auteurs principaux: | , |
|---|---|
| Formato: | Livre numérique |
| Idioma: | Anglais |
| Publicado em: |
Paris :
Hermann
2021.
Paris : Cyberlibris |
| Assuntos: | |
| Acesso em linha: | Accès Université d'Orléans et IFPM |
| Nota: |
Couverture. https://static2.cyberlibris.com/books_upload/136pix/9791037023032.jpg Cyberlibris (ScholarVox) corpus sciences économiques et gestion |
| Autres localisations: | Voir dans le Sudoc |
| Edition sous un autre format: | • Junk tech, how Silicon Valley won the marketing war, Jean-Marc Bally, Xavier Desmaison, 2021, Paris, Hermann, 1 vol. (135 p.), Antidoxa, 979-10-370-1445-0 |