Junk tech : how Silicon Valley won the marketing war
Silicon Valley companies have convinced the world that they are successful because of their technological superiority and creative genius. But this is an illusion. To keep consumers and investors hooked, they use a highly addictive substance -junk tech, which subtly combines the ability to tap into...
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| Autors principals: | , |
|---|---|
| Format: | Livre numérique |
| Idioma: | Anglais |
| Publicat: |
Paris :
Hermann
2021.
Paris : Cyberlibris |
| Matèries: | |
| Accés en línia: | Accès Université d'Orléans et IFPM |
| Nota: |
Couverture. https://static2.cyberlibris.com/books_upload/136pix/9791037023032.jpg Cyberlibris (ScholarVox) corpus sciences économiques et gestion |
| Autres localisations: | Voir dans le Sudoc |
| Edition sous un autre format: | • Junk tech, how Silicon Valley won the marketing war, Jean-Marc Bally, Xavier Desmaison, 2021, Paris, Hermann, 1 vol. (135 p.), Antidoxa, 979-10-370-1445-0 |