Consumer Nationalism in China : Examining Its Critical Impact On Multinational Businesses
China has made nationalism central as the country seeks to achieve a "rejuvenation of the Chinese nation." The new wave of consumer nationalism in China reached a fever pitch in recent years. This book will be the first book that systematically analyzes the different waves of consumer nati...
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| Auteur principal: | |
|---|---|
| Format: | Livre numérique |
| Langue: | Anglais |
| Publié: |
London :
Anthem Press
2024.
Paris : Cyberlibris |
| Accès en ligne: | Accès Université d'Orléans et IFPM |
| Note: |
Couverture. https://static2.cyberlibris.com/books_upload/136pix/9781839982866.jpg Cyberlibris (ScholarVox) corpus sciences économiques et gestion |
| Autres localisations: | Voir dans le Sudoc |
| Edition sous un autre format: | • Consumer Nationalism in China, Examining Its Critical Impact On Multinational Businesses, Maggie Ying Jiang, London, Anthem Press, 2024, 1 vol. (173 p.), 978-18-3998-285-9 |