Experience : as an academic object and managerial realities
Over the last forty years, the field of customer experience has been the focus of considerable research, highly diverse perspectives, and numerous managerial applications. Hybrid contexts combining both brick-and-mortar and digital experiential contexts explain this to some degree, so gaining a bett...
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| Andre forfattere: | , |
|---|---|
| Format: | Livre numérique |
| Sprog: | Anglais |
| Udgivet: |
Caen :
Éditions EMS, management & société
2023.
Paris : Cyberlibris |
| Fag: | |
| Online adgang: | Accès Université Orléans et IFPM |
| Kommentar: |
Couverture. https://static2.cyberlibris.com/books_upload/136pix/9782376879459.jpg Notes bibliogr. Textes issus des travaux et du programme de recherche de la chaire Expérience client de l'EM Strasbourg Cyberlibris (ScholarVox) Corpus Sciences économiques et gestion |
| Autres localisations: | Voir dans le Sudoc |
| Edition sous un autre format: | • Experience, as an academic object and managerial realities, edited by Marc Filser and Claire Roederer, 2023, Caen, Éditions EMS, management & société, 1 volume (328 p.), Societing, 978-2-37687-944-2 |