Marketing management : a cultural perspective
Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing...
Saved in:
| Other Authors: | , , |
|---|---|
| Format: | Livre papier |
| Language: | Anglais |
| Published: |
London :
Routledge
C 2012.
|
| Subjects: | |
| Note: |
Autre tirage : 2020 (second edition) |
| Autres localisations: | Voir dans le Sudoc |