Marketing management : a cultural perspective
Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing...
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| Další autoři: | , , |
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| Médium: | Livre papier |
| Jazyk: | Anglais |
| Vydáno: |
London :
Routledge
C 2012.
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Autre tirage : 2020 (second edition) |
| Autres localisations: | Voir dans le Sudoc |
Châteauroux - IUT de l'Indre
| Umístění | Signatura | Type de prêt | Stav | |
|---|---|---|---|---|
| IUT Châteauroux, Fonds Général | 658.8 MAR | Dostupné |