The Logan Epic : New trajectories for innovation
Innovation isn't what it used to be Traditionally a synonym for sophistication, hi-tech and expense, today it means seeking frugality, mining segments that the competition has abandoned and accessing new customers whose modest incomes meant they were once ignored. The West used to conceptualise...
Bewaard in:
| Hoofdauteurs: | , , |
|---|---|
| Formaat: | Livre numérique |
| Taal: | Français |
| Gepubliceerd in: |
Paris (5 Rue Laromiguière 75005) :
Dunod
2022.
Paris : Cairn |
| Reeks: | Stratégies et management
|
| Online toegang: | Accès Université Orléans et IFPM |
| Opmerking: |
CAIRN (ebooks) |
| Autres localisations: | Voir dans le Sudoc |
| Edition sous un autre format: | • The Logan epic, new trajectories for innovation, Bernard Jullien, Yannick Lung, Christophe Midler, 2013, Paris, Dunod, 1 vol. (VII-264 p.-VIII p. de pl.), Stratégies et management, 978-2-10-058996-8 |