Arturo Toscanini at NBC

Arturo Toscanini at NBC

This article presents and analyses various aspects of how the orchestra conductor Arturo Toscanini was represented in the media and perceived during his years under contract with the National Broadcasting Company, from 1937 to 1954. Over the course of this period, NBC helped elevate him to mythic st...

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Publicado en:URI:https://journals.openedition.org/transposition,
Autor principal: Khoudja-Coyez, Sandrine
Formato: Article ou chapitre numérique
Lenguaje:Anglais
Publicado: Transposition 2015
Materias:
Toscanini
NBC
star system
publicity
politics
Acceso en línea:Accès Université d'Orléans et IFPM
Accès Université d'Orléans et IFPM
id openedition-oai:revues.org:transposition_1277
record_format openedition
spelling openedition-oai:revues.org:transposition_1277 https://doi.org/10.4000/transposition.1277 urn:doi:10.4000/transposition.1277 en https://journals.openedition.org/transposition/1277 2015-12-17T01:00:00Z info:eu-repo/semantics/openAccess article info:eu-repo/semantics/article urn:handle:20.500.13089/lmat https://creativecommons.org/licenses/by-sa/4.0/ Arturo Toscanini at NBC Transposition Éditions de l’EHESS info:eu-repo/semantics/reference/issn/2110-6134 URI:https://journals.openedition.org/transposition Khoudja-Coyez, Sandrine Toscanini NBC star system publicity politics This article presents and analyses various aspects of how the orchestra conductor Arturo Toscanini was represented in the media and perceived during his years under contract with the National Broadcasting Company, from 1937 to 1954. Over the course of this period, NBC helped elevate him to mythic status using mass media advertising techniques to boost his popularity throughout the United States. In reality, behind Toscanini’s collaboration with the American broadcasting network was an artistic, political and economic agenda which served the interests of both parties.
collection OpenEdition Journal
language Anglais
format Article ou chapitre numérique
building 0/Bibliothèque numérique/
1/Bibliothèque numérique/OpenEdition Journals/
topic Toscanini
NBC
star system
publicity
politics
spellingShingle Toscanini
NBC
star system
publicity
politics
Khoudja-Coyez, Sandrine
Arturo Toscanini at NBC
description This article presents and analyses various aspects of how the orchestra conductor Arturo Toscanini was represented in the media and perceived during his years under contract with the National Broadcasting Company, from 1937 to 1954. Over the course of this period, NBC helped elevate him to mythic status using mass media advertising techniques to boost his popularity throughout the United States. In reality, behind Toscanini’s collaboration with the American broadcasting network was an artistic, political and economic agenda which served the interests of both parties.
author Khoudja-Coyez, Sandrine
author_facet Khoudja-Coyez, Sandrine
author_sort Khoudja-Coyez, Sandrine
title Arturo Toscanini at NBC
title_short Arturo Toscanini at NBC
title_full Arturo Toscanini at NBC
title_fullStr Arturo Toscanini at NBC
title_full_unstemmed Arturo Toscanini at NBC
title_sort arturo toscanini at nbc
publisher Transposition
publishDate 2015
container_title URI:https://journals.openedition.org/transposition
url https://ezproxy.univ-orleans.fr/login?url=https://doi.org/10.4000/transposition.1277
https://ezproxy.univ-orleans.fr/login?url=https://journals.openedition.org/transposition/1277
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