Making Roubaix More Attractive
The purpose of our study is to show how the city of Roubaix could rebuild its attractiveness. To that purpose, the offer and competitive advantages of the city were studied with the help of the Porter’s Diamond and CERISE REVAIT® models which are considered as tools for measuring attractiveness. A c...
সংরক্ষণ করুন:
| প্রকাশিত: | URI:https://journals.openedition.org/tem, |
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| প্রধান লেখক: | , , |
| বিন্যাস: | Article ou chapitre numérique |
| ভাষা: | Anglais |
| প্রকাশিত: |
Territoire en mouvement
2020
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| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |
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openedition-oai:revues.org:tem_6906 |
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openedition |
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openedition-oai:revues.org:tem_6906 https://doi.org/10.4000/tem.6906 urn:doi:10.4000/tem.6906 en https://journals.openedition.org/tem/6906 2020-12-21T01:00:00Z info:eu-repo/semantics/openAccess article info:eu-repo/semantics/article urn:handle:20.500.13089/l915 https://creativecommons.org/licenses/by/4.0/ Making Roubaix More Attractive Territoire en mouvement Université de Lille info:eu-repo/semantics/reference/issn/1950-5698 info:eu-repo/semantics/reference/issn/1954-4863 URI:https://journals.openedition.org/tem Guilluy-Sulikashvili, Natalia Kizaba, Godefroy Assaidi, Abdelouahid culture Roubaix tourisme urbain marketing territorial attractivité modèle de Diamant de Porter CERISE REVAIT® culture Roubaix urban tourism territorial marketing attractiveness Porter’s diamond model CERISE REVAIT ® The purpose of our study is to show how the city of Roubaix could rebuild its attractiveness. To that purpose, the offer and competitive advantages of the city were studied with the help of the Porter’s Diamond and CERISE REVAIT® models which are considered as tools for measuring attractiveness. A case study method has been chosen to carry out this study. The historical and documentary approach, together with the thematic analysis of interviews were used used to showcase the attractiveness through the study of the competitive advantages of the city. Findings show that attractiveness constitutes an indisputable link between Porter’ s Diamond and CERISE REVAIT® models, because they allow us to study the offer in its entirety, measure its attractiveness and bring to light the competitive advantages. It is stated that the art and culture sector is the most attractive and competitive in this territory and contributed to its development as urban tourism destination. This sector has been strongly supported by the public authorities and remains symbolic of Roubaix. Le but de notre recherche est de démontrer comment la ville de Roubaix a reconstruit son attractivité. Pour ce faire l’offre et les avantages compétitifs de la ville ont été étudiés à l’aide des modèles du Diamant de Porter et de CERISE REVAIT® considérés comme des outils pour la mesure de l’attractivité. L’approche historique et documentaire ainsi qu’une analyse thématique des entretiens ont permis de mettre en avant l’attractivité à travers l’étude des avantages compétitifs de cette ville. Les résultats montrent que l’attractivité constitue un lien incontestable entre les deux modèles car ils permettent d’étudier l’offre de la ville dans son ensemble et de mesurer son attractivité tout en mettant en évidence ces avantages compétitifs. Le secteur de l’art et de la culture s’avère le plus compétitif de ce territoire, il a contribué au développement du tourisme urbain à Roubaix. Ce secteur a été fortement soutenu par les pouvoirs publics et reste emblématique pour cette ville. |
| collection |
OpenEdition Journal |
| language |
Anglais |
| format |
Article ou chapitre numérique |
| building |
0/Bibliothèque numérique/ 1/Bibliothèque numérique/OpenEdition Journals/ |
| topic |
culture Roubaix tourisme urbain marketing territorial attractivité modèle de Diamant de Porter CERISE REVAIT® culture Roubaix urban tourism territorial marketing attractiveness Porter’s diamond model CERISE REVAIT ® |
| spellingShingle |
culture Roubaix tourisme urbain marketing territorial attractivité modèle de Diamant de Porter CERISE REVAIT® culture Roubaix urban tourism territorial marketing attractiveness Porter’s diamond model CERISE REVAIT ® Guilluy-Sulikashvili, Natalia Kizaba, Godefroy Assaidi, Abdelouahid Making Roubaix More Attractive |
| description |
The purpose of our study is to show how the city of Roubaix could rebuild its attractiveness. To that purpose, the offer and competitive advantages of the city were studied with the help of the Porter’s Diamond and CERISE REVAIT® models which are considered as tools for measuring attractiveness. A case study method has been chosen to carry out this study. The historical and documentary approach, together with the thematic analysis of interviews were used used to showcase the attractiveness through the study of the competitive advantages of the city. Findings show that attractiveness constitutes an indisputable link between Porter’ s Diamond and CERISE REVAIT® models, because they allow us to study the offer in its entirety, measure its attractiveness and bring to light the competitive advantages. It is stated that the art and culture sector is the most attractive and competitive in this territory and contributed to its development as urban tourism destination. This sector has been strongly supported by the public authorities and remains symbolic of Roubaix. |
| author |
Guilluy-Sulikashvili, Natalia Kizaba, Godefroy Assaidi, Abdelouahid |
| author_facet |
Guilluy-Sulikashvili, Natalia Kizaba, Godefroy Assaidi, Abdelouahid |
| author_sort |
Guilluy-Sulikashvili, Natalia |
| title |
Making Roubaix More Attractive |
| title_short |
Making Roubaix More Attractive |
| title_full |
Making Roubaix More Attractive |
| title_fullStr |
Making Roubaix More Attractive |
| title_full_unstemmed |
Making Roubaix More Attractive |
| title_sort |
making roubaix more attractive |
| publisher |
Territoire en mouvement |
| publishDate |
2020 |
| container_title |
URI:https://journals.openedition.org/tem |
| url |
https://ezproxy.univ-orleans.fr/login?url=https://doi.org/10.4000/tem.6906 https://ezproxy.univ-orleans.fr/login?url=https://journals.openedition.org/tem/6906 |
| _version_ |
1877293780625784832 |