Come si ricostruisce il profilo dei lettori dei quotidiani online
In this paper we discuss a data mining application to profile online users on a news website. Such profiles are then used to target users with personalized content in order to increase the overall number of pageviews generated. The additional pageviews provide extra revenue for the online editor. Wh...
Enregistré dans:
| Dans: | URI:https://journals.openedition.org/qds, |
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| Auteurs principaux: | , , |
| Format: | Article ou chapitre numérique |
| Langue: | Italien |
| Publié: |
Quaderni di Sociologia
2016
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| Accès en ligne: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |